A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.
Description
alpha 9 AI Processor Gen7
Only α makes OLED as vivid as this
The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.
AI Customisation
A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
AI Acoustic Tuning
AI Customisation
Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
AI Super Upscaling
AI Sound Pro
Hear every detail of the soundscape
Brightness Booster
Illuminating a brighter picture
Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.
Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
100% Colour Fidelity & Volume
Scenes shine with lifelike colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.
Best Harmony with LG Audio
LG Sound Bar USC9S - designed for OLED C4
Synergy Bracket
Designed to amplify sight and sound
The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.