Samsung, 77 Inch OLED S90D 4K Tizen OS Smart TV (2024) 77"

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A New Era of Samsung AI TV

Experience the difference of Samsung OLE

S90D with a vivid and detailed green design displayed.

NQ4 AI Gen2 Processor

Feel the full power of AI in 4K

Our NQ4 AI Gen2 Processor creates an unparalleled 4K experience. Powered by 20 AI neural networks, upscaling technology optimizes picture and sound into a 4K experience when you stream OTT services, play video games or watch live sports. And with unique technologies like perceptional color mapping and OLED brightness booster, you watch in unrivaled brightness, color, contrast and detail.<br>NQ4 AI Gen2 Processor chip descends on the TV's main board and it lights up with waves of power surging from the chip to the rest of the TV.NQ4 AI Gen2 Processor chip descends on the TV's main board and it lights up with waves of power surging from the chip to the rest of the TV.

Performance compared to 2024 QLED Q70D
NQ4 AI Gen2 Processor has up to 4 times faster NPU and 2.5 times greater AI neural networks than the 2024 Q70D.
Viewing experience may vary according to types of content and format. 4K AI upscaling may not apply to PC connection and Game Mode.


Deep blacks, clean whites and lively colors

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.<br>A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the QD screen.


Powerful brightness and deeper contrast fully enabled in every pixel

Experience powerful brightness and a deeper range of contrast. Our NQ4 AI Gen2 processor analyzes each scene to provide maximized brightness and contrast, as each pixel with OLED HDR+ brings even minor details to light.<br>A scene in nature is highlighted at the center in the outline of a TV screen, showing how "OLED HDR+" reveals bright highlights and hidden details in the scene.

The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Samsung Tizen OS

Upscale your entertainment with Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.A wall-mounted TV shows popular apps and curated content on the home menu. "Samsung Tizen OS"

Picture QualitySamsung NQ4 AI Gen2 Processor works behind layered screens. When the processor powers on, the effect ripples through the layered screens to optimize the picture at the forefront. The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.4K AI Upscaling

Upscale content into a 4K experience

Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K resolution.

Viewing experience may vary according to types of content and format.
Upscaling may not apply to PC connection and Game Mode.
A dog wrapped around a colorful blanket is on display.PANTONE Validated

Enjoy authentic color validated by PANTONE

PANTONE validation certifies the accurate expression of 2,030 PANTONE colors and 110 newly added skin tones. So you can enjoy an accurate, true-to-life viewing experience better than ever before.

Real Depth Enhancer

Depth perceived just as a person’s eyes would

Real Depth Enhancer mirrors how human eyes process depth by increasing contrast in the foreground. Feel an enhanced sense of realism, as your TV recreates depth just as a person’s eyes would.

Viewing experience may vary according to types of content and format.

Gaming ExperienceThe Gaming Hub UI is on display.Gaming Hub

Easily discover and access all your games from one screen

Samsung Tizen OS now acts as a convenient hub to your favorite cloud gaming platforms (no console required), over 3,000 console games and standalone apps. It recommends games based on what you already like to play, so you can quickly find your next favorites.

Only available in US/CA/UK/FR/DE/ES/IT/BR/KR/AU/MX.
Available games and content may vary by country and model and are subject to change without notice.
UI is subject to change without prior notice.
You may need to download apps depending on the game or service.
Certain games require a separate controller (sold separately).
Internet connection and subscription may be required.
Requires Samsung account.
2 race cars are racing on a track. 1 looks clearer than the other and is going faster.Motion Xcelerator 144Hz

Get the motion clarity for the game content you love up to 4K 144Hz

Motion Xcelerator 144Hz delivers ultra-smooth action without lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144 Hz.

4K 144hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

SmartThingsUsing SmartThings, an icon of the built-in hub on Samsung TV connects to other icons of various connected home devices in a living room, such as the AC, lights, oven, robot vacuum and air purifier.Built-in SmartThings Hub

Seamlessly connect your smart devices with your TV

With a built-in SmartThings hub in your TV, you can seamlessly connect and control smart devices compatible with Matter and HCA standards, without needing any additional device. You can even get notifications about the status of your smart devices straight from the TV screen.A person wears Galaxy Buds in front of the TV and is surrounded by soundwaves all around the person's head.360 Audio Mode

Spatial 3D sound with Galaxy Buds

Paired with Galaxy Buds, 360 Audio Mode makes sounds from your TV feel more realistic than with headphones. Direct Multi-Channel and enhanced head tracking can even pinpoint the direction of the sound as you move your head for a spatial 3D experience for truly immersive sound.

Available with Galaxy Buds 360 audio (Galaxy Buds Live/ Buds Pro/ Buds2 / Buds2 Pro).

3D Map View

Your TV as the control center of your home and IoT devices

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house. Easily view and get notifications on the status of your smart devices on your TV screen.

Multi View

See it all on one screen

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimized multi-tasking and watch content simultaneously.

Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account.
Supports Android OS and iOS based smartphones in Q70D↑ models.
Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later.
The actual UI may differ from the image shown.

Samsung Daily+The TV displays the Samsung Daily+ menu with lifestyle apps like SmartThings and Workspace.Samsung Daily+

Manage your daily activities and lifestyle more easily through Samsung Tizen OS

Through Samsung Tizen OS’s open app ecosystem, Daily+ enables you to easily manage your daily activities and lifestyle from the comfort of your TV. Daily+ includes apps and services like SmartThings and Workspace.

Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.
Available service and the UI are subject to change without notice.
The TV displays SmartThings with various "Living room" and "Kitchen" devices connected to its built-in hub.SmartThings

Do the SmartThings!

Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
Connected devices are sold separately.
Use of calm technology requires agreement to both SmartThings' and the auto registered device's privacy notices.
UI is subject to change without prior notice.

SoundA Samsung TV plays a scene of a band performing, with a focus on the drummer. The TV emanates rings of sound in various sizes, which pulse energetically and travel in all directions to fill the space, indicating use of the Dolby Atmos feature.Dolby Atmos®

A next level Dolby Atmos experience

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, OLED delivers multi-dimensional audio for unbelievably realistic sound.Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.Q-Symphony

TV and soundbar orchestrated in perfect harmony

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

DesignOn a black background, a white laser beam traces the top edge of Samsung OLED. As it traces all four edges, the background reveals the TV in a modern living room.LaserSlim Design

Sleek and thin, resembling a laser beam

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

Security & SustainabilityA multi-layered security solution is creating a dome-like enclosure behind a TV that's secured by Knox. The screen features the Samsung Knox emblem. The text Your privacy. Secured. Only on Samsung TV is on display on top.Samsung Knox Security

Your privacy. Secured.

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

Secured by Knox’ applies to Samsung TVs powered by Tizen®, launched since 2015.
Security software update is guaranteed for at least three years from product launch.
Latest software update is required.
When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.AI Energy Mode

Saves energy with intelligent analysis

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content.
Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode.
AI Energy Mode does not work with Game Mode.
Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

SolarCell Remote

A remote control made with recycled materials and charged by sunlight and indoor lighting

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.

To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).
The design and button layout of the SolarCell remote may vary depending on the region.
SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic)

Sound Wow together


  • Product TypeOLED
  • Display77"
  • Resolution4K (3,840 x 2,160)
  • Refresh Rate100 Hz (Up to 144 Hz)

Product Type

  • OLED


  • 9


  • Screen Size77" 
  • Resolution4K (3,840 x 2,160) 
  • Refresh Rate100 Hz (Up to 144 Hz) 
  • Anti ReflectionYes


  • Picture EngineNQ4 AI Gen2 Processor 
  • HDR (High Dynamic Range)OLED HDR+ 
  • HLG (Hybrid Log Gamma)Yes 
  • ContrastSelf-illuminating pixels 
  • ColorPerceptional Color Mapping 
  • Viewing AngleUltra Viewing Angle 
  • Contrast EnhancerReal Depth Enhancer 
  • Motion TechnologyMotion Xcelerator 144 Hz 
  • Film ModeYes 
  • Smart CalibrationBasic 
  • AI Upscale4K AI Upscaling 
  • Filmmaker Mode (FMM)Yes


  • Dolby AtmosYes 
  • Object Tracking SoundOTS Lite 
  • Q-SymphonyYes 
  • Sound Output (RMS)40 W 
  • Speaker Type2.1 CH 
  • Multiroom LinkNo 
  • Bluetooth AudioYes 
  • Active Voice AmplifierYes
  •  Adaptive SoundAdaptive Sound Pro 
  • Buds Auto SwitchYes

Smart Service

  • Operating SystemTizen™ Smart TV 
  • BixbyYes 
  • Far-Field Voice InteractionYes 
  • Web BrowserYes 
  • SmartThingsYes 
  • Media HomeYes

Smart Feature

  • Multi Device ExperienceTV to Mobile, Mobile to TV, TV initiate mirroring, Sound Mirroring, Wireless TV On, Tap View 
  • Multi-Viewupto 2 videos 
  • Easy SetupYes 
  • Ambient ModeAmbient Mode+

Game Feature

  • Auto Game Mode (ALLM)Yes 
  • Game Motion PlusYes 
  • Dynamic Black EQYes 
  • Surround SoundYes 
  • Super Ultra Wide Game ViewYes 
  • Mini Map ZoomYes 
  • FreeSyncFreeSync Premium 
  • HGiGYes


  • Digital BroadcastingDVB-T2CS2 
  • Analog TunerYes 
  • TV KeyYes


  • HDMI4 
  • HDMI (High Frame Rate)4K 144 Hz (for HDMI 1/2/3/4) 
  • USB2 x USB-A 
  • Ethernet (LAN)1 
  • Digital Audio Out (Optical)1 
  • RF In (Terrestrial / Cable input / Satellite input)1/1(Common Use for Terrestrial)/1 
  • HDMI Audio Return ChanneleARC 
  • Wi-FiYes (Wi-Fi 5) 
  • BluetoothYes (BT5.2) 
  • Anynet+ (HDMI-CEC)Yes


  • DesignLaserSlim 
  • Bezel Type4 Bezel-less 
  • Slim TypeTop Slim 
  • Front ColorGRAPHITE BLACK 
  • Stand ColorSPACE TITAN

Additional Feature

  • ConnectShare™Yes 
  • EPGYes 
  • Extended PVRYes 
  • OSD LanguageLocal Languages 
  • Teletext (TTX)Yes 
  • MBR SupportYes


  • Accessibillity - Voice GuideUK English, France French, Korean, Russian, Hindi 
  • Low Vision SupportMagnification, Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Picture Off 
  • Hearing Impaired SupportClosed Caption (Subtitle), Multi-output Audio, Sign Language Zoom 
  • Motor Impaired SupportSlow Button Repeat, Remote Control App. for All

Power & Eco Solution

  • Power SupplyAC100-240 V~ 50/60 Hz 
  • Power Consumption (Max)500 W 
  • Power Consumption (Stand-by)N/A 
  • Eco SensorYes 
  • Auto Power SavingYes 
  • Energy Efficiency ClassN/A
  •  Auto Power OffYes


  • Package Size (WxHxD)1885 x 1154 x 180 mm 
  • Set Size with Stand (WxHxD)1718.5 x 1058.6 x 359.0 mm 
  • Set Size without Stand (WxHxD)1718.5 x 987.6 x 44.9 mm 
  • Stand (Basic) (WxD)366.0 x 359.0 mm 
  • VESA Spec400 x 300 mm


  • Package Weight46.8 kg 
  • Set Weight with Stand36.6 kg 
  • Set weight without Stand34.8 kg


  • Remote Controller ModelTM2360E 
  • Full Motion Slim Wall Mount (Y22)Yes 
  • Webcam SupportYes 
  • Zigbee / Thread ModuleBuilt-In 
  • User ManualYes 
  • Power CableYes

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