Samsung, 77" S90C OLED 4K Smart TV

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Sale price$3,395.00 Regular price$4,244.00
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Deep blacks, clean whites and lively colors

Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colors thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.A city lit up by bright lights is on display. The colors and lights are vivid as OLED lights portray through the QD screen.

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture

Brilliant 4K picture quality completed by 20 different neural networks ensures you feel the power of 4K.A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 4K processes the many objects on display and enhances the entire scene. Neural Quantum Processor 4K is on display in the lower lefthand corner.A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 4K processes the many objects on display and enhances the entire scene. Neural Quantum Processor 4K is on display in the lower lefthand corner.

LaserSlim Design

Thin profile that resembles a laser beam

OLED’s sleek and stylish design presents unique beauty along with its strong functionality.An OLED TV displaying nature flips sideways to show its laserslim design.An OLED TV displaying nature flips sideways to show its laserslim design.

Motion Xcelerator Turbo Pro

Exceptional motion enhancements with 4K 144Hz

With motion enhancements up to 4K 144Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.2 race cars are racing on a track. 1 looks clearer than the other and is going faster.

Picture QualityThe left side of a nature scene is dimmer than the right side, which applied HDR+ ADAPTIVE/GAMING technology.The left side of a nature scene is dimmer than the right side, which applied HDR+ ADAPTIVE/GAMING technology.

Quantum HDR OLED

Powerful brightness and deeper contrast

Enjoy powerful brightness and deeper range of contrast enabled by self-illuminating pixels.A dog wrapped around a colorful blanket is on display.

Gaming ExperienceA person is playing a game on the OLED TV which shows the Game Bar and the option to switch between 32:9 and 16:9.

Super UltraWide GameView & Game Bar

Amplify your gaming excitement

21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.

Super Ultrawide GameView is available for ultra wide supported games and PC games only.
Some game titles may not support or be limited in the use of this function.
Screen resolution change from external device may be required.
Zoom-in mode is not supported in some refresh rates.

SoundA QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room.

Dolby Atmos®

Dolby Atmos experience with top channel speakers

Top channel speakers immerse viewers inside the action with multi-dimensional sound.A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

Why Samsung TVAI Energy Mode

AI Energy Mode

Energy savings with AI Energy mode and SmartThings

With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.Samsung Knox

Smart FeaturesThe new Smart Hub UI is displayed to show a wide variety of OTT services and content being serviced.

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

Content services and recommendation may vary by regions.
Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
Some services are available to watch after registration and subscription.
Requires Samsung account.
UI is subject to change without prior notice.


  • ProductOLED 
  • Display77" 
  • Resolution3,840 x 2,160 
  • Refresh Rate120Hz (Up to 144Hz)


  • Screen Size77" 
  • Resolution3,840 x 2,160 
  • Refresh Rate120Hz (Up to 144Hz) 
  • Anti ReflectionYes


  • Picture EngineNeural Quantum Processor 4K 
  • One Billion ColorYes 
  • HDR (High Dynamic Range)Quantum HDR OLED 
  • HLG (Hybrid Log Gamma)Yes 
  • ContrastSelf-illuminating pixels 
  • ColorPerceptional Color Mapping 
  • Viewing AngleUltra Viewing Angle 
  • Contrast EnhancerReal Depth Enhancer 
  • Motion TechnologyMotion Xcelerator Turbo Pro 
  • Picture ClarityYes 
  • Film ModeYes 
  • Smart CalibrationBasic 
  • AI UpscaleYes 
  • Filmmaker Mode (FMM)Yes
  • Brightness/Color DetectionBrightness/Color Detection


  • Dolby AtmosYes 
  • Object Tracking SoundOTS Lite 
  • Q-SymphonyYes 
  • Sound Output (RMS)40W 
  • Speaker Type2.1CH 
  • WooferYes 
  • Multiroom LinkYes 
  • Bluetooth AudioYes 
  • Active Voice AmplifierYes
  • Adaptive SoundAdaptive Sound+ 
  • Dual Audio Support (Bluetooth)Yes 
  • Buds Auto SwitchYes

Smart Service

  • Operating SystemTizen™ Smart TV 
  • BixbyUS English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language) 
  • Far-Field Voice InteractionYes 
  • Web BrowserYes 
  • SmartThingsYes 
  • Media HomeYes

Smart Feature

  • Multi Device ExperienceTV to Mobile, Mobile to TV, TV initiate mirroring, TV Sound to Mobile, Sound Mirroring, Wireless TV On
  • Video CommunicationGoogle Meet 
  • Tap ViewYes 
  • Multi-Viewupto 2 videos 
  • Sound WallYes 
  • Mobile Camera SupportYes 
  • Easy SetupYes 
  • App CastingYes 
  • Ambient ModeAmbient Mode+ 
  • Wireless DexYes 
  • Cloud ServiceMicrosoft 365


  • Triple ProtectionYes

Game Feature

  • Auto Game Mode (ALLM)Yes 
  • Game Motion PlusYes 
  • Dynamic Black EQYes 
  • Surround SoundYes 
  • Super Ultra Wide Game ViewYes 
  • Mini Map ZoomYes 
  • FreesyncFreeSync Premium 
  • HGiGYes


  • Digital BroadcastingDVB-T2S2 
  • Analog TunerYes 
  • TV KeyYes
  • HDMI4 
  • HDMI (High Frame Rate)4K 144Hz (for HDMI 1/2/3/4)
  • USB2 
  • Ethernet (LAN)Yes 
  • Digital Audio Out (Optical)1 
  • RF In (Terrestrial / Cable input / Satellite input)1/1(Common Use for Terrestrial)/0 
  • HDMI Audio Return ChanneleARC 
  • WiFiYes (WiFi5) 
  • BluetoothYes (BT5.2) 
  • Anynet+ (HDMI-CEC)Yes


  • DesignLaser Slim 
  • Bezel Type4 Bezel-less 
  • Slim TypeTop Slim 
  • Front ColourTITAN BLACK 
  • Stand ColorTITAN BLACK

Additional Feature

  • Caption (Subtitle)Yes 
  • ConnectShare™Yes 
  • EPGYes 
  • Extended PVRYes 
  • OSD LanguageLocal Languages 
  • Time ShiftYes 
  • MBR SupportYes


  • Accessibillity - Voice GuideUK English, France French, Korean, Russian, Hindi 
  • Accessibility - Learn TV Remote / Learn Menu ScreenEnglish, French, Spanish, Portuguese, Persian, Indonesian, Thai, Vitnamese, Arabic** Languages are supported if there is a language that matches the OSD language. 
  • Low Vision SupportZoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Picture Off, Magnification 
  • Hearing Impaired SupportMulti-output Audio, Sign Language Zoom 
  • Motor Impaired SupportSlow Button Repeat

Power & Eco Solution

  • Power SupplyAC100-240V~ 50/60Hz
  • Eco SensorYes 
  • Auto Power SavingYes 
  • Auto Power OffYes


  • Package Size (WxHxD, mm)‎1890 x 1182 x 192‎
  • Set Size with Stand (WxHxD, mm)‎1718.5 x 1058.9 x 359.8‎ 
  • Set Size without Stand (WxHxD, mm)‎1718.5 x 987.6 x 44.9‎ 
  • Stand (Basic) (WxD, mm)‎366 x 359.8‎ 
  • VESA Spec‎400 x 300‎


  • Package Weight‎49.1‎ 
  • Set Weight with Stand (kg)‎37.8‎ 
  • Set Weight without Stand (kg)‎35.1‎


  • Remote Controller ModelTM2360E 
  • Vesa Wall Mount SupportYes 
  • Full Motion Slim Wall Mount (Y22)Yes 
  • Webcam SupportYes 
  • Zigbee / Thread ModuleBuilt-In 
  • User ManualYes 
  • E-ManualYes 
  • Power CableYes

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